{"id":21191,"date":"2025-07-01T14:01:39","date_gmt":"2025-07-01T12:01:39","guid":{"rendered":"https:\/\/fondation-grenoble-inp.fr\/?p=21191"},"modified":"2025-07-09T10:21:55","modified_gmt":"2025-07-09T08:21:55","slug":"emballer-le-luxe-autrement-retour-sur-la-table-ronde-en-ligne-de-la-chaire-cellulose-valley","status":"publish","type":"post","link":"https:\/\/fondation-grenoble-inp.fr\/en\/emballer-le-luxe-autrement-retour-sur-la-table-ronde-en-ligne-de-la-chaire-cellulose-valley\/","title":{"rendered":"Packaging luxury differently: A look back at the Cellulose Valley Chair online round table"},"content":{"rendered":"
On June 23, the Cellulose Valley Chair<\/a> organized an online round table devoted to a novel theme: the embellishment of cellulose for luxury packaging. Moderated by Ren\u00e9 Romero Lezama<\/a>, research engineer and PhD student at the Chair, the event brought together three speakers with a wide range of expertise: Frank Gana<\/a>, CEO and Co-founder of (RE)SET<\/a>, Marie Gobert<\/a>, designer and paper sculptor, and Julien Bras<\/a>, Cellulose Valley Chairholder, teacher at Grenoble INP – Pagora, UGA<\/a> and researcher at LGP2<\/a>*. Together, they explored the potential of cellulose as a sustainable, high-quality alternative in the demanding luxury goods sector.<\/strong><\/p> *CNRS \/ UGA \/ Grenoble INP – UGA \/ Agefpi<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t In the world of luxury packaging, sensory experience and perceived quality are essential. Far from the cliched image of paper as rustic and fragile, the speakers highlighted the material's profound technical evolution. Thanks to advances in dry-molding, surface treatment and shape design, cellulose is no longer confined to utilitarian uses: it has become a medium for elegance, storytelling and innovation.<\/p> Marie Gobert<\/a><\/strong> reminded us that \u201cluxury is not superfluity, but uniqueness and simplicity\u201d<\/em>. For her, cellulose gives meaning back to the object, combining creativity and simplicity. Today's luxury is no longer necessarily based on the brilliance of plastic or the weight of glass, but on a more refined and responsible aesthetic.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Julien Bras<\/a><\/strong> emphasized the technical challenges still to be met - resistance to humidity, transparency, feel - while highlighting the potential of cellulose to offer a new sensory experience.<\/p>When simplicity becomes luxury<\/strong><\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Reconciling design, technology and sustainability<\/strong><\/h2>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t